Digital journalism has undergone several transformations within a short period of time. Whenever the media enters a period of uncertainty such as the present one, there is an attempt to innovate in order to seek sustainability, skip the crisis or find a new public. But how are the media innovating? And how can journalism explore digital environment as its best?

In the XX century, pictorial art – supposedly a mirror of reality – had already been overtaken by new conceptual forms that demanded the spectator a new aesthetic attitude, that of looking at the artistic object as a concept, carrying the message of its artist and his own construction of reality. Salvador DALI, perhaps the greatest representative of the surrealist movement, transposed to his artworks the representations of his dreams and his insights. The resemblance to the name  DALI – Digital JournALism Initiative is just a coincidence, but the same goal of looking beyond is there.

The days when we thought that journalism, like pictorial art, mirrored society are long gone. As a construction of reality, the digital scenario has raised the bar for journalism – and the challenges, and the questions.

DALI – Digital JournALism Initiative explores the major trends that are disrupting digital journalism, with a focus on innovation in its four main areas: editorial product, process, engagement and business model. The research is centered in describing, understanding and exploring the evolution of journalism production, platforms, reception and management. It will also conduct to the creation of digital journalism initiatives, especially in the field of arts and culture, that can contribute to the diversification and enrichment of the media and other creative industries ecosystem.